Websites is
designed and developed by website development companies, provides
a platform to business to promote their brand among users and bring
more profit to business. As the competition in the digital landscape
is on the rise now, responsive web design has gained importance and
it is no longer considered a luxury, and has become a necessity.
There is emergence of Mobile as a critical component in web browsing
and is a key component in ecommerce by digital marketing agency in USA Call @ +91-9041506101.
More than 60% of quarries on search engine are presently generated
through mobiles devices like smart phones and tablets.
But in spite of
this trend of mobile search, brands are not serious in providing a
user’s friendly mobile experience to the visitors on their
websites. In one of the recent research it is found that 52% of
mobile users are satisfied with the experience they had when they
engage with a business website on their mobiles and more than 38%
posted a negative review about their experience. Out of 52% about
91% are of the view that they would not do any business with brands
delivering a bad mobile experience and this is a very alarming
situation.
How SEO is
getting affected by all this?
What was once
considered an innovative design tactics Responsive Web design has now
become a standard among the web designers and web design platforms in
the same way. Importance of responsive design to SEO has increased
with Google’s recent move to a “mobile first” index
As per Google
Study about the users behaviour on website point out
>61% users
abandon website if it is not optimized for mobile
>50% say that
they abandon website even though they liked brand if mobile
experience is poor
>36% users are
of the view that they wasted their time if the site is not a mobile
friendly
>48% says
that if the site is not working well on their tablet and mobile then
the brand doesn’t care about its reputation
As Google strife
for a best possible user experience, websites which fails to
implement a responsive web design is a candidate of
Increased
negative reviews online
Decrease web
traffic advantages
Increased rate of
bounces
Decreased Sales
Loss of repeat
customers and many more
All these play
critical role in present day SEO algorithms, and the mobile
optimization role cannot be ignored in present
Top Advantages
of Responsive Web Design in SEO
-
Site Usability is increased: Users don’t wait to stick the website if they are unable to navigate the website. What amount of time spent on website forms the basis of site value by Google for any query? Responsive website design helps user to easily read and navigate the website. This results in increased users experience and increase time sent on the website.
Better usability score helps website to get repeat traffic from
visitors and greater amount of conversions. Google rewards sites that
are responsive in design and increase positive user experience.
Customer journey and experience forms the basis of success of online
business and responsive mobile web design is base of all user
experience.
-
Responsive web design is flexible: Responsive web design sites are flexible, meaning that contents moves freely on all screens resolutions and all devices whether it is mobile, I-pad or desk top.
-
Cost effective: The advantage of having a single site for all the devices are cost effective as there is no need of having two or more websites. Since time money, responsive design costs less than the alternative. The initial investment of a responsively design website does come up more expensive than creating two separate sites but in the long run it costs less as maintenance cost, special configuration costs etc of maintaining two separate versions.
-
Bounce rate is lower: A responsive and optimized website provides a much better user experience to the website visitor. As a result visitors stick for longer time period and explore your site. A non responsive website tends to increase bounce rate as they fail to engage the visitor in a better way.
-
Increased conversion rates: By lowering the bounce rate responsive website wins the half battle. Users don’t want to be redirected to device specific website for subscribing a particular thing when he has decided to subscribe something. Responsive website provides users a platform on all devices user is using to navigate with site. Thus responsive website increases conversion rate as user is not likely to turn on the competitor website.
-
Improved SEO: Responsive web design is turning to be an important aspect for SEO as it has quality contents. With stronger back-links and better bounce rate it translate into higher SEO rankings, but it also provide extra SEO benefits for mobile optimized sites.
A proper planning of your mobile responsive web design usually
result in a more meaningful and concise design. It helps in designing
a SEO strategy and lay out the purpose and vision of your website
before it is built. A responsive web design of your website helps you
to reach where you want to reach and thus results in more effective
SEO strategy for the website to a great extent in longer run.
Ganesha Webtech Solutionz is a web design and development
company based in tricity Chandigarh having a team of
professionals web developers developing responsive websites for
leading clients from around the globe and also undertaking SEO work,
development of iOS and Android app development Company in USA Call @+91-9041506101 , developing
custom and cross platform mobile
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