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Impact of voice search on SEO service

The latest trend in web search these days is by use of voice. Though the trend of voice search is relatively new, but it is catching very fast and days are not far off when this trend will grow from 20% at present to more than 50% or more in the near future. In his key note address Google’s CEO has revealed this fact that about 20% quarries on android apps and Google search are voice searches. Voice search has been made easier on smart phones with the advent of personal assistant apps like SIRI on Apple, Google now on Google. More and more users are using these platforms for voice searches. 


Text Search vs. Voice Search
The main difference in voice and text based search is the speed and accuracy with which gone gets the result delivered for the query when it is entered or called for. With voice search there is less underlying guesswork for search engine and search intent is quiet clear from the user and this in turn gives most accurate result for it. Where as in the text based search several unrelated links are generated in response to the query and very accurate result is not delivered.
Suppose a user of internet intends to find the facts about the president of USA, he will have to key in the name of the president itself as Donald Trump where as in the voice search he is only to say who is Donald Trump and all the results are delivered to him in seconds and the results so delivered are quite accurate and relevant to the search.
How voice search will impact SEO

Voice and image search are likely to contribute at least more than 50% of all web searches on internet by the year 2020. It is in the interest of the website development agency and website owners to adapt to this changed trend and develop websites incorporating the voice search element so as to remain in the winning league.

Tips How to optimize searches with voice search
Here are some important tips for SEO developers when you are optimising your web contents on any search engine or Google voice search. These are some of the basic things which are to be kept in mind for developing SEO platform on voice search.

 
  1. Know Micro moments: In developing SEO on voice search, the efforts should revolve around the micro moments of the online users which he initiate to execute a voice search query on internet. There are four leading micro moments which user generally initiate
  1. I want to know moments
  2. I want to go moments
  3. I want to do moments
  4. I want to buy moments
Most of the smart phone users turn their phones on voice search on above micro moments and this trend is increasing day by day.
  1. Use of FAQ page: If the website doesn’t include FAQ page then it time to include the same in website in order to address various quires and questions arising in the web search in voice command. Voice search on web is categorized into these broad categories.

     
  1. Navigational- Where users search query are used to navigate a particular website.
  2. Informational-In information query users use it to ascertain information on website.
  3. Transactional- Where inquiry leads towards making specific payment or transact business.
By directing what, where, why, when and how in your website FAQ list around above three searches will help one how to conduct his voice search in proper way so to get accurate information in web through voice search.

 

  1. Use long tail keywords: Since the voice search use natural language, quarries posted on search engine are relatively longer, it is good for a digital marketing agency to stress upon the importance of optimizing the website to include long tail keywords as this will make it easier for the users to search web through voice search.



  2. For Local SEO use micro data for optimization: Since the voice based searches are proving a boon to the marketers those who rely on the local search traffic. More and more voice search enquiries’ centre around finding nearby and local business. For this reason it is important to structure the web contents to nearby important attractions, land marks, phone numbers of various stores and also the business timings etc.
  3. Optimize the use of Natural Language: Large number of question posed to the virtual personal assistant use the natural languages. So there should be optimization of natural languages in voice search platform.

  4. Manage the speed of website: Since most of the search on web through voice search are from the users who have little or no time in typing the query and want very fast results. In order to generate the good traffic on website the seed matters the most. Efforts should be made to increase the speed of website so that it loads the page swiftly and accurately.
The Google has recently added many local languages on web and one can search through them in voice search mode. It is hoped that next wave of voice search in web will come from the internet users from India as India has become the number one country in terms of web users. The future of voice search is very bright and online digital marketing companies should base their SEO on voice search platform soon.
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Location: United States

Comments

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